Toyota Tops All Automakers in 2011 Best Global Brands Report

Toyota came in as the #1 Global Brand automaker in the Interbrands' Best Global Brands 2011 report.  They came in #11 overall trailing only brand heavyweights such as Coca-Cola, IBM, Apple, Microsoft, Google, and General Electric.   

From the company press release:

Interbrand, a leading brand consultancy, produces its Best Global Brands report based on a unique methodology. The methodology analyzes three key aspects that contribute to a brand's value:

The financial performance of the branded products or services
The role of brand in the purchase decision process
The strength of the brand to continue to secure earnings for a company
2011 OVERVIEWDue to the volatile markets and uncertain business climate that characterized 2011, brands are in the midst of adapting to a new reality. "Uncertainty is the new status quo, so today's brands need to be quick and nimble," remarked Jez Frampton, Interbrand's Global Chief Executive Officer. "Consistency, relevance and commitment are imperative if a brand is to keep pace in our rapidly changing world."

This year's Top 100 Best Global Brands have demonstrated that, despite an erratic economic landscape, they are constantly flexing, evolving and innovating – all in an effort to meet the new needs of today's consumer. "By refining digital strategies and strengthening social networks, today's most valuable brands are creating more relevant customer engagements. These brands have seized opportunities to host richer, more tailored experiences, which, in turn, help drive longer-term loyalty and value among consumers and partners alike," noted Frampton.

AUTOMOTIVE BRANDS SHOW RESILIENCYThe past year was marked by remarkable growth in the auto industry, driven primarily by an economic recovery in classic European markets, a resurgence of the US automotive industry and high demand for cars in China.

Toyota (#11) retains its position as the #1 automotive brand in Interbrand's 2011 report. Like Nissan, Toyota exhibited great resiliency by increasing its brand value 6%. Even though Toyota faced both an internal crisis (lack of quality control in 2010) and an external crisis (Japan's earthquake in early 2011), the company forged ahead by focusing on safety and quality, modifying its leadership structure and capitalizing on its world-renown green efforts.

Here's a link to the full article: http://www.autoblog.com/2011/10/10/automakers-show-resilience-in-2011-best-global-brands-report/  and a link to the full top 100 list: http://www.interbrand.com/en/best-global-brands/best-global-brands-2008/best-global-brands-2011.aspx